Dothy Moroders | Direction / Art Direction / Motion Design
Lacoste – Bible & Collection Films
Two films for Lacoste, created with the agency C L’agence: the Lacoste Bible motion design film and a studio-shot collection presentation that I directed.
Brand
Lacoste
Agency
C L’agence
Industry
Fashion
My role
Bible: art direction and motion design
Collection film: direction, studio shoot, model and set-up
Overview
For Lacoste, the agency C L’agence needed films that bring the brand’s fashion universe to life on screen. This page gathers two of them: the Lacoste Bible film above, and a collection presentation film shot in studio, below.
My contribution
On the Lacoste Bible, I was art director and motion designer: I shaped the visual language and animated it so that the graphics and the rhythm stay clear, elegant and true to the brand. On the collection film, I was the director. I filmed it in studio and managed the whole shoot, from the set-up to the direction of the model, then carried the film through to the final image.
The second film
Collection presentation – directed in studio
A collection presentation film for Lacoste, made with C L’agence. Directed by Dothy Moroders and filmed in studio, including the set-up and the direction of the model.
More fashion and luxury work: Luxe projects | Suzywan | Mademoiselle | Cartier Santos | Contact | Vimeo
Lacoste — Selected frames
