Dothy Moroders | Art Direction / Editing / Motion Design
Sephora GIF Campaign
Beauty in motion · Digital campaign compilation.
Client
Sephora
Collaboration
Directly with Sephora's teams
My role
Art direction, editing & motion design
Format
GIFs / Digital content
Sephora GIF Campaign · Overview
Sephora GIF Campaign brings together a selection of animated content created for the beauty brand's digital communications. This compilation presents the work in a single edit, connecting individual GIFs through movement and rhythm.
Short formats place particular emphasis on visual clarity and timing. Art direction and motion design work together to give each animation its own character within the brand's visual world.
Art direction, editing & motion design
Working directly with Sephora's teams, I handled art direction, motion design and editing. My contribution connected the visual approach with the animation of the assets and the rhythm of the final compilation.
The project reflects my work across beauty and branded content, combining a direct client relationship with hands-on creative production.
