Dothy Moroders  |  Creative Direction / Video, Print & Image Communication

Rapid.space – Brand Videos, TV Spot & Print

Global communication for the Rapid.space group: brand film, TV spot broadcast on BFM, tutorials, product films, brochure, stickers, badges and stand graphics.

Client

Rapid.space

Industry

Technology / Cloud

Scope

Brand film, TV spot, tutorials, product films, brochure, stickers, badges, stand graphics, still images

My role

Creative direction of the group’s global video, print and image communication

Overview

Rapid.space is a technology group, and its communication has to explain complex cloud and infrastructure offers in a clear and credible way. I was in charge of the global creation of its communication, in video and in print: from the brand film above to the TV spot, the tutorials and the product films, and from the brochure to the stand graphics.

My contribution

I defined and directed the visual language of the group across every format: a presentation film, a 15-second TV spot broadcast on BFM, tutorial videos and product films, but also the printed communication: brochure, stickers and badges, as well as the stand graphics, from large-format print to the content shown on screens. Working across all of them kept one consistent identity from a broadcast spot to a technical explanation to a physical stand.

The films

TV spot, tutorial and product film

TV spot – 15 seconds

A 15-second spot for Rapid.space, broadcast on BFM. Built to deliver one clear message in a very short format.

Tutorial

A tutorial video that shows how to use the Rapid.space offer, designed to be clear and easy to follow.

Product film

A product film that presents the Rapid.space offer in a direct and accessible way.

Film stills

Rapid.space – Still frames from the films

Rapid.space film still 01 - cloud technology visual communication, creative direction by Dothy Moroders Rapid.space film still 10 - cinematic cloud infrastructure visual by Dothy Moroders Rapid.space film still 09 - technology and cloud visual storytelling by Dothy Moroders Rapid.space film still 08 - visual communication for cloud technology by Dothy Moroders Rapid.space film still 07 - creative direction for technology film by Dothy Moroders Rapid.space film still 06 - cloud infrastructure and technology visual by Dothy Moroders Rapid.space film still 05 - technology image communication by Dothy Moroders Rapid.space film still 04 - cloud and infrastructure communication by Dothy Moroders Rapid.space film still 03 - brand film visual direction by Dothy Moroders Rapid.space film still 02 - technology brand communication by Dothy Moroders

Print & stand

From the screen to the stand

Brochure

The printed brochure of the Rapid.space group, designed to present its offer clearly.

Stickers

Stickers created within the visual identity of the group.

Badges

Badges designed in the same graphic universe as the rest of the communication.

Stand graphics

Large-format print and on-screen content for the Rapid.space stand.

Still images

Rapid.space – Selected visuals

Rapid.space still image 1 - visual communication by Dothy Moroders Rapid.space still image 2 - visual communication by Dothy Moroders Rapid.space still image 3 - visual communication by Dothy Moroders Rapid.space still image 4 - visual communication by Dothy Moroders Rapid.space still image 5 - visual communication by Dothy Moroders Rapid.space still image 6 - visual communication by Dothy Moroders Rapid.space still image 7 - visual communication by Dothy Moroders

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