Dothy Moroders · Art Direction / Motion Design

Cartier Santos

Precision in motion.

Client

Cartier

Agency

Publicis 133

Concept / Art Direction

Benoit Chanson

My role

Art direction & motion design

Cartier Santos · Overview

A brand presentation film for Cartier Santos, created with Publicis 133. Watch details, typography and graphic compositions bring the collection into focus through a bold palette of red, black and metallic tones.

The film moves between product features and the wider Santos universe, connecting the watch's design with a distinctive visual rhythm.

Art direction & motion design

I contributed art direction and motion design within the creative framework developed with the agency, with concept and art direction by Benoit Chanson.

My work focused on composition, animation and transitions, bringing the graphic elements together while keeping the product and its details clearly in view.

Cartier Santos watch in red lighting with the words Get ready for it
Cartier Santos · Red Watch · 01 / 04
Repeating Cartier Santos watch silhouettes forming a red and black graphic tunnel
Cartier Santos · Graphic Motion · 02 / 04
Close-up of the Cartier Santos metal bracelet and QuickSwitch interchangeable strap mechanism
Cartier Santos · QuickSwitch Bracelet · 03 / 04
Esquire magazine cover with red and black graphics and typography presenting Cartier Santos press coverage and media partnerships
Cartier Santos · Press & Media · 04 / 04

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