Dothy Moroders · Art Direction / Motion Design
Cartier Santos
Precision in motion.
Client
Cartier
Agency
Publicis 133
Concept / Art Direction
Benoit Chanson
My role
Art direction & motion design
Cartier Santos · Overview
A brand presentation film for Cartier Santos, created with Publicis 133. Watch details, typography and graphic compositions bring the collection into focus through a bold palette of red, black and metallic tones.
The film moves between product features and the wider Santos universe, connecting the watch's design with a distinctive visual rhythm.
Art direction & motion design
I contributed art direction and motion design within the creative framework developed with the agency, with concept and art direction by Benoit Chanson.
My work focused on composition, animation and transitions, bringing the graphic elements together while keeping the product and its details clearly in view.
Cartier Santos · Selected frames