Dothy Moroders · Art Direction / Motion Design
Guerlain
Orchidée Impériale · Form, detail & motion.
Client
Guerlain
Agency
Les Ateliers
My role
Art direction & motion design
Project
Orchidée Impériale · Product film
Guerlain · Overview
A luxury cosmetics film for Guerlain, created with Les Ateliers. The film presents Orchidée Impériale through the shape of its jar, the detailing of its gold lid and the design of its packaging.
Technical line drawings give way to product imagery, moving from precise outlines to reflections and materials. Deep blue, gold and soft white backgrounds connect the different sequences.
Art direction & motion design
I contributed art direction and motion design, bringing together graphic composition, animated lines and transitions within the film's visual language.
The approach balances clear product presentation with a measured rhythm, allowing the contours, finishes and packaging details to hold the viewer's attention.
Guerlain · Selected frames
