LILYPHÉA – Luxury Fragrance Spec Film

01

Overview

LILYPHÉA is a film conceived and directed by Dothy Moroders. It follows an aquatic world of reflections, water lilies and shifting light. The camera rises from beneath the surface toward the light, and the film ends on the fragrance bottle emerging.

I handled the whole creative direction: the narrative concept, the visual research, a four-act structure, the storyboards and cinematic keyframes, then the AI generation, editing and compositing.

02

The challenge

A fragrance film depends on a feeling: calm, depth, light. The challenge was to build that feeling shot by shot with generative AI, while keeping the bottle and the whole visual world consistent from the first frame to the last.

03

The solution

A hybrid AI and VFX workflow. It starts with research on fragrance imagery and botanical symbolism, then storyboards and keyframes. Generative AI builds the environments, and editing, compositing and image treatment refine each shot.

The final passes focus on the consistency of the bottle and the coherence of the film.

04

The result

A four-act film that moves from the depth of the water toward the light, with a slow, immersive rhythm carried by the music.

LILYPHÉA is a fictional concept inspired by the Diptyque universe. It is not affiliated with Diptyque Paris.